52.2155° N, 4.3591° W
Wildcove White Shark

WILDCOVE is a business with a conscience, supporting projects that target pressing environmental issues, including the elimination of marine litter and single use plastics, through raising awareness campaigns and effective hands on action in the community.

Using storytelling and social media to educate, inspire and empower communities to become agents of change, WILDCOVE aims to motivate people to actively engage in removing marine litter from our coastlines and find alternatives to the single use plastics that are threatening our oceans.

We all have a WILDCOVE. This is ours.

Look out onto the wild and rugged coast of Cardigan Bay and you're greeted by a crisp wind and a stunning view over one of the many beautiful coves that link together to form the magnificent west coast of Wales. From the crystal-clear waters brimming with life on fine summer days, to the dark and powerful white horse topped seas lashing the rocky cliffs throughout the long winter months, these ever-changing environments share one constant, there is an abundance of wildlife here. From Europe's largest resident population of Bottlenose Dolphins performing in the bay, to the Atlantic Grey Seal pups patiently waiting to be fed on the sandy shorelines and the Guillemots and Razorbills perched perilously along the clifftops, these coves are home to a vast array of wildlife and an ecosystem we want to protect. We all have a WILDCOVE. This is ours.  

Summer ‘16

We would sit on the harbour wall at sunset, gazing out over crystal-clear waters, taking in the breath-taking views of Snowdonia in the distance, with the Dolphins and Seals performing right in front of us. This was a special place. This was our Wildcove.

At the same time, we couldn't help but notice the sheer volume of tourist related litter that was generated with much of it ending up on the sandy beaches and in between the boulders that form the village's breakwaters. We also noticed the marine litter and plastics that had washed up along the shoreline, all posing a risk to the Wildlife that made this place so special.

We would spend the rest of the evening picking up fish and chip wrappers, polystyrene food trays and plastic forks, and anything else that had washed in with the tide.

Something needed to be done to help protect the wildlife and fragile ecosystems like these from the effects of human activity, marine litter and single use plastics.

Wildcove was born.

WILDCOVE is an Environmental Conservation focused business based in New Quay on the west coast of Wales. Proceeds from our WILDCOVE store help us to support projects that tackle marine litter and single-use plastics: WILDCOVE